Saturday, April 9, 2016

#FolkInVogue - Revisiting Roots

It’s in the click of my heels,  
The bend of my hair,  
the palm of my hand,  
The need for my care.  
’Cause I’m a woman
Phenomenal woman,
That’s me.
- Maya Angelou

The evening of 30th March, 2016, was beautiful for many reasons. These reasons, primarily, would fall under three categories - the Place, the People and the Cause. 

Place - We were gathered inside the Asian Paints Color Store, a place I love calling my personal wonderland, for the amount of ideas, expressions and creativity it inspires. A store which gives you live experiences of how wall colours alter and enhance the look your spaces, it has given me many a cool ideas to implement back at home and feel thoroughly satisfied about. 

People - Gathered in the store were some women, who had succeeded in creating an impact by following the call of their passion. They belonged to diverse fields, but were united by the conviction they carried on their faces aglow with the happiness of being together. Each had a story worthy of sharing, and each shared personal narratives worthy of putting into wisdom capsules. 

Cause - A unique concept which blended the tradition with fashion, Asian Paints conceptualised #FolkInVogue to grant greater contemporary relevance to our many dying folk art forms. Gond, Pattachitra, Madhubani and Warli art forms found manifestation on dreamcatchers, scarves, vases and mugs. 

What's even better is that one could witness all these art forms in action - artists practising these many styles of painting were invited to the store to give all the gathered ladies a first hand experience, and even a brief tutelage into practising the art. 

A simple gathering of some stunning ladies, by the end of the evening, turned out to be an experience worth being remembered for a lifetime. Asian Paints surmised the life story of all these ladies in flawless videos, the screening of which evoked pretty emotions in everyone's eyes. In the past too, I have witnessed Asian Paints curate experiences which give voice to diverse shades of art - my own association with them began through poetry.  As they celebrate the modern woman, carrying ahead her roots with elegance, why don't you also attempt to revisit traditions and see how they may apply to your contemporary living spaces? Hop into their Color Store today! 

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